SIMMONS’ SLEEPSELLS WEBSITE GAINS GROUND WITH RSAS

ATLANTA – The SleepSells website launched by Simmons is growing in popularity with retail sales associates, officials said.

The SleepSells RSA education program celebrated its second anniversary in April with its second annual National Training Month, which focused on educating retail sales associates about key industry topics prior to the summer selling season, officials said.

During National Training Month, SleepSells users were able to access new training-specific content and win prizes via the SleepSweeps Sweepstakes, a daily trivia competition. As a result of these efforts, SleepSells’ pageviews increased by 98% over the previous month, and the site experienced a significant jump in new registrations, with almost 55% more new users joining SleepSells during National Training Month 2017 than in 2016, officials said.

“The growth and engagement SleepSells saw during National Training Month demonstrates how valuable RSAs find educational mattress and sleep-related content – especially at this crucial point in the year,” said Michelle Montgomery, Simmons Beautyrest’s vice president of marketing communications. “We’re seeing what yields the greatest feedback and interactions from users and are developing future SleepSells content with these factors in mind.”