MATTRESS RECYCLING CENTER REVAMPS WEBSITE

ALEXANDRIA, Va. – The Mattress Recycling Council has launched a redesign of its website to make it easier for mattress retailers, waste and recycling industry professionals and others to participate in its program.

The site – www.MattressRecyclingCouncil.org – promotes the industry’s ByeByeMattress recycling initiative, which is gaining momentum, officials said.

“When it was first created, the purpose of the site was to educate the industry about potential legislation and keep stakeholders informed of developments,” said Amanda Wall, MRC marketing and communications manager. “Not many visitors interacted with the site beyond reading news and leaving comments. Now that three states have operational programs, the site’s visitors are often figuring out how to take an action such as how to recycle, how to comply, what to tell their customers and how to do it right now.”

The site’s structure remains familiar to past users. There are still links to MRCreporting.org and ByeByeMattress.com, as well as individual state program pages, announcements and a resource center, but the new homepage and subpage layouts elevate the content visitors were seeking most, officials said.

Highlights of the redesign include:

• Links to MRCreporting.org and ByeByeMattress.com are now available from any page of the site.
• Viewers can email MRC’s customer service operation directly from the homepage.
• State page layouts more clearly explain the industry’s obligations and how to receive no-cost recycling.
• New online forms found on the state pages quickly connect those interested in either recycling.
• Mattresses or collecting them with the appropriate program coordinator for their area.
• The resources page is easier to navigate and thumbnail images allow the viewer to more easily identify and differentiate documents, officials said.

The Mattress Recycling Council is a non-profit organization formed by the mattress industry to operate recycling programs in states which have enacted mattress recycling laws: Connecticut, California and Rhode Island. More than one million mattresses are recycled each year. Each state’s program is funded by a recycling fee that is collected when a mattress or box spring is sold.