MALOUF DEBUTS THREE NEW PRODUCTS AT HIGH POINT MARKET
SALT LAKE CITY, Utah – 14 Nov. 2014 – Malouf today announced it will debut three new products at High Point Market stemming from consumer trends and customer feedback. Epitomizing its meticulous attention to detail, the release includes a luxury 190 gram flannel sheet set crafted in Portugal and a U.S.-made latex mattress topper . Additionally, Malouf will release a highly functional mattress bag making transportation or storage clean and easy.
Since their inception, Malouf has proven it will go anywhere to secure the best materials, factories and people to create high-quality products at affordable prices. Creating the new flannel sheets in Portugal and latex topper in the US, further solidifies Malouf’s place in providing products with precise design and ultimate value.
“Our teams work to ensure every product reaches the quality deserving of the Malouf name,” said Mike Douglas, general manager at Malouf. “We’re especially excited to debut the Portuguese Flannel sheets at High Point this fall; a perfect time to talk about the soft, cozy sleep flannel provides. Going to Portugal to get the best flannel available has really elevated our existing bed linen program.”
Malouf’s Portuguese Flannel sheets are crafted in Portuguese mills from 100% cotton and woven into a velvety-soft and breathable 190 gram fabric. The surface of the flannel is slightly napped on both sides to retain warmth and give it the smooth hand known to high-end flannel. Malouf has packaged the sheets in matching flannel bags giving consumers easy access to the tactile finish and color of the sheets within.
The new topper features two inches of natural latex made in the USA. Known for its quick response and resilient feel, latex offers superior pressure relief. The material is also ventilated with Malouf’s pin-core technology to increase airflow and regulate sleeping temperature. The two inch latex topper is covered with a soft, removable bamboo cover for breathability easy care.
Malouf’s Seal Tite mattress bag offers complete protection against dust, water, bed bugs and other pests. Featuring an extra-durable polyethylene plastic and with a double-adhesive seal to keep your mattress dry and clean for storage or transportation.
“We can always count on Malouf to create the kind of products our customers love to use.” said Mert Kenyon, the store manager at Leishman’s of Santa Fe. “We get excited anytime we hear about something new because we know they’re putting time and attention behind every piece that makes the product what it is; the materials, the packaging and the support.