from various industry producers, a look at social media outlets reveals.
Kardashian, whose Twitter account (@KimKardashian) has 47.3 million followers, took to Snapchat last week to show her followers some of the pillows she’s checking out. One Snapchat story showed one of Malouf’s Talalay latex pillows, while another showed three Therapedic pillows, and one by Tempur-Pedic.
Malouf officials were quick to respond, sending out a tweet to Kardashian.
“Our Talalay Latex pillow is one of the most popular we make,” said Jake Neeley, Malouf’s marketing communication director. “It’s very soft and supportive and fit for a celeb who can get the best money can buy!”
Kardashian sent a Snapchat Story on Aug. 11 in which Malouf’s Talalay latex pillow is clearly visible.
“Since you guys have been with me on my neck problem journey to find the best pillow, I’m really into this latex one,” Kardashian says in the story.
When Neeley saw that Snapchat Story, he tweeted it out from Malouf’s Twitter account, @MaloufSleep: “Thanks for the shoutout on Snapchat @KimKardashian! We love the Talalay Latex pillow and hope it helps! #pillowlove.”
Also taking notice of the story was Kim Fisher, president of Talalay Global, North America’s only producer of Talalay latex.
She tweeted: “Kim Kardashian LOVES Talalay Latex! Talalay Global is Finest made Talalay, see how made at http://bit.ly/talalay.”
Gerry Borreggine, CEO of Therapedic, was pleased to learn that Therapedic had a strong selection of pillows in the group pictured by Kardashian.
“We are concerned about Kim’s neck problem. and we hope we are part of the solution,” Borreggine said.
One of the Therapedic pillows pictured was a neck support pillow.