ALPINE, Utah – You could call this “Purple” prose. Yes, there is plenty of good news coming from the folks who recently brought us the Purple Bed.

Brothers Tony and Terry Pearce, who founded Purple, are bedding veterans who have been specializing in gel bedding designs over the years. Their new Purple Bed is now generating plenty of interest online, thanks to a clever video that is racking up impressive viewing totals (more than 2 million views, and rising) on YouTube and Facebook.

In the video, “Goldilocks” compares Purple’s cushioning effectiveness versus the competition with “The Raw Egg Test,” seen in this screen shot from the opening moments of the video:

Purple lets a massive piece of glass, weighing 330 pounds, with raw eggs adhesively bonded to the bottom, fall from a height of three feet onto the Purple Bed and the eggs don’t break, as seen in this close up from the video:

The egg test shows how pressure points can be eliminated at the same time that broader surfaces are fully supported, so that soft and firm can indeed co-exist in the same mattress, Tony Pearce said.

Purple subjects its competitors to the same test. Yes, they get egg on their faces … er, their beds.

Competitors’ beds featuring memory foam, springs with pillow tops, and air chambers are tested and each one fails the raw egg test, with all four eggs breaking, Tony Pearce noted.

He said the Purple Bed video was a major production (about 25 people were on set for several days) by the Harmon Brothers company, based in Provo, Utah, which also created Purple’s brand treatment and web site. Harmon Brothers has recently successfully launched other consumer Internet products such as Orabrush, Squatty Potty, Poo Pourri, and Vid-Angel. Squatty Potty’s YouTube video has been dubbed “The Greatest Viral Ad in Internet History,” with 66 million views.

Purple recently launched its new web site: www.OnPurple.com. The site, which features the “Goldilocks and the Three Beds” video, is a full e-commerce site, where consumers can buy the Purple Bed, and Purple’s full line of seat cushions.

Business is booming at Purple’s 90,000 square foot factory in Alpine, the Pearces said