Corsicana exits High Point to focus on Las Vegas
HIGH POINT — Top 10 bedding producer Corsicana has exited the High Point Market, saying it will concentrate its resources on its recently expanded Las Vegas Market showroom.
“We’ve been an exhibitor in High Point for 10 years, so this was not an easy decision,” said Michael Thompson, Corsicana’s CEO. “However, retailers flock to Las Vegas twice a year to see the latest and greatest product innovations in our industry, and our upgraded showroom is the perfect spot for our retail partners to fully experience what we’re all about.”
Corsicana updated its 7,800-square-foot Las Vegas showroom for the January market, setting up vignettes with the look and feel of bedrooms that appeal to the target consumers for each of the company’s four brands. Those are the entry-level Sleep Inc. line, the moderately priced American Bedding line, the performance line Renue and Corsicana’s new direct-to-consumer brand Early Bird.
Thompson said the company had a robust Las Vegas Market.
“January was our best market in years, and the buzz was evident from day one,” he said. “Attendance was up 30% from the January 2018 market, and we created a lot of excitement. That should translate into better business for our retail partners.”
Corsicana’s most recent High Point showroom was at 300 S. Main St.
The company said it wants to “solidify its position at the mattress industry’s most important wholesale market” — the Las Vegas Market.
The Las Vegas Market features about 100 bedding and sleep accessories exhibitors and is the market where bedding majors launch their new lines each year.