BedInABox a gift for ‘The Talk’ studio audience members
MOUNT AIRY, N.C. – Boxed mattress brand BedInABox was recently featured on “The Talk,” the CBS daytime show with more than 3 million viewers. The company’s Azul mattress, featuring three layers of cooling proprietary foam, was given to each of the in-studio audience members during the annual “Giftmas” episode.
“We’re thrilled that our Azul bed, one of the longest-running designs in our portfolio, was included in ‘The Talk’s’ holiday ‘Giftmas’ episode,” said Dan Manning, North American bedding sales manager. “Being part of the show provided us with great exposure to the live audience, as well as to the show’s more than 3 million viewers. This opportunity gives us a significant boost as we continue to grow our consumer brand.”
The “Giftmas” episode included the show’s five hosts talking about the features and benefits of the mattress. The hosts, Sherly Underwood, Carrie Ann Inaba, Vanessa Williams, Marie Osmond and Eve, sat on the mattress as they told the audience about their newest gift.
The five women talked about how comfortable the bed was. As the cameras panned to the audience, the crowd cheered as they accepted the news of their new mattresses. The Azul mattress is also featured online on the show’s Giveaways page so that viewers can enter to win the same mattress.
"Since the show aired, we’ve seen a quite an uptick in traffic to our website, and we’ve logged a number of sales,” Manning said. “Being part of the show was great for the brand and our entire network of dealers.”
The Azul mattress is priced to retail at $1,199 in queen and features the company’s CoolRest gel memory foam and an UltraCool knit cover for additional cooling properties.
Founded in 2006, BedInABox was an early innovator in the e-commerce channel for boxed mattresses.